© 2018 by Promo International

THE OUTCOME

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THE BRIEF

Bacardi was founded in 1862 and as a way of celebrating their 150 year anniversary they wanted to create a new stand out sharing vessel to help promote this major achievement. 

THE OUTCOME

For inspiration we looked backed to the mid 1800's & came up with the idea of designing a sharing vessel based on a vintage styled trunk from its era. Printed artwork and a mixture of different materials gave the trunk a real vintage feel along with some key references to the 150 year anniversary.